The world has too much wine. What will happen to it? | 全球葡萄酒过剩,何去何从? - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号):
请您阅读我们的用户注册协议隐私权保护政策,点击下方按钮即视为您接受。
FT英语电台

The world has too much wine. What will happen to it?
全球葡萄酒过剩,何去何从?

There are no easy solutions to the global glut
全球葡萄酒产量持续过剩,导致多国葡萄酒库存积压、价格下跌和销售疲软。产区从法国波尔多到澳大利亚内陆,从新西兰到西班牙,均面临需求不足和市场调整压力。文章分析了种植者、酒庄及贸易商面临的挑战,以及消费者口味变化对行业的影响,揭示了葡萄酒产业的复杂困境及未来不确定性。
00:00

Reading about the current whisky loch set me thinking about the glut of another alcoholic drink, my favourite one, wine.

Whereas some distillers have had to build new warehouses to mature their excess stock in, that’s not an option for the great majority of wine produced today, which is designed to be drunk within a year. Moreover, while Jim Beam can simply choose to close down its much-advertised production base in Kentucky for at least this calendar year, just as any distiller or brewer can simply pause production, no such option is available to wine producers. Vine growers are presented with a crop every autumn or, increasingly, late summer.

Grapes are currently ripening relentlessly in the southern hemisphere, but what will happen to them? The generic body Wine Australia admits that producers there have nearly twice as much wine in stock as they can reasonably expect to sell, and sales are in decline pretty much everywhere, even in Australia itself. Tanks full of wine, and a relatively generous 2025 grape crop, have led to widescale cancellation of grape contracts and a substantial proportion of grapes are expected to be left on the vine yet again this year.

Along with the most beleaguered wine districts of Bordeaux and the southern Rhône (whose wines can be found retailing in France for less than €2 a bottle), the irrigated inland wine regions that supply 70 per cent of all Australian wine are some of the world’s most obvious casualties of shrinking global demand. To add insult to injury, irrigation water has recently become much more expensive. Growers there feel particularly sore when they read of government-provided financial compensation to French vignerons who pull out vines.

Things are not helped by the fact that Australian wine production is dominated by two large, globally spread companies that would have been expected to absorb much of the surplus wine had their prospects been brighter. Treasury Wine Estates owns brands such as Penfolds and Wynns in Australia, and a slew of California wine brands, some acquired relatively recently. It warned investors that profits in the second half of last year would be considerably less than expected because of the weakness of its two biggest export markets, the US and China. The other large Australian wine group, whose name was recently changed from Accolade to Vinarchy and whose answer to TWE’s Penfolds is Hardy’s, took on Pernod Ricard’s brands when the French drinks group gave up on wine in 2024. It is currently pinning its hopes on a revival of the likes of Jacob’s Creek of Australia and Campo Viejo of Spain.

It was powerful red wine, especially Shiraz, that led Australian wine’s export boom at the end of the last century and such wines are by far the chief product of the country’s most challenged wine regions. But global tastes are moving towards white wine and lighter, fresher reds.

Kim Chalmers of Chalmers Nursery, the leading supplier of grapevines to the Australian wine industry, is based in inland Mildura, where the biggest winery by far was shut down by Treasury Wine Estates in 2024. She reports that growers in the region “are busy grafting-over or replanting to whites, although the swing has been hard and, like all reactionary permanent-planting changes in agriculture, we could see the pendulum go too far”. Chalmers points out that spot market pricing for 2026 white grapes is already lower than in recent years. “Industry bodies have started calling it an overcorrection.” 

Even New Zealand, long considered a bright spot in wine exports with relatively high prices and a predominance of white Sauvignon Blanc, is currently suffering a glut.

undefined

It’s commonly believed in wine circles that the global downturn in consumption may not be disastrous overall because it will mean that consumers will drink less but better. I too expected wine to be seen increasingly as an occasional luxury, with mid-priced wines prospering and bottom-shelf supermarket wines the most obvious casualties.

However, when I asked my wine writer colleagues in Italy and Spain, the world’s first- and third-biggest wine producers respectively, which wine regions in their respective countries were doing best, the results were surprising. Both reported that those regions which are suffering least are those that sell wine in bulk, the cheapest sort of wine available. According to Walter Speller’s UK-based Italian wine broker informant, the only wines that are doing well are those that are being sold to the trade for €2 or less a bottle. There’s reluctance to lose face by admitting to personal difficulties but most regions report cellars full of unsold wine.

Unlike the Italians, Spanish wine producers are swamped by efficiently collected statistics on sales volumes and prices for each region. According to the most recent figures, for the first nine months of 2025, the extensive Rioja region, heavily dependent on red wine and currently celebrating the centenary of its becoming Spain’s first official appellation in 1925, is under real pressure with the volume of exports down by 18.5 per cent. Sparkling white Cava may dominate wine production in Catalonia but its sales have slumped even more. Two of the few Spanish wine regions registering growth are Valencia and Castilla-La Mancha, the latter being one of the world’s major suppliers of bulk wine (and grape concentrate), at an average of about €47 a hectolitre, or €0.47 a litre. Germany and France are the two biggest buyers, much to the dismay of the Languedoc’s militant vignerons over the Pyrenees.

Ciatti, headquartered just south of Sonoma in California and with branches in 10 of the world’s major wine-producing countries, is the world’s leading bulk wine broker but even it reports that its customers are ordering relatively small volumes.

Fortunately for Australia, this year is not looking like a bumper crop and the harvest won’t be as hot and rushed as last year. Ciatti partner and president Greg Livengood expects the total 2026 southern hemisphere grape harvest that will be picked in the next few months to be very slightly smaller than in 2025, helped by a considerable reduction in Chile’s productive vineyard area. South Africa’s wine production is more or less in balance but Argentina, like Australia and New Zealand, is already oversupplied with bulk wine and he is advising stockholders to try to sell, “even at less-than-ideal pricing”.

We can expect to see white and pink southern hemisphere 2026s on our shelves in the next few months from producers desperate for cash flow, but presumably the wine trade’s professional wine buyers can more or less dictate prices.

undefined

undefined

For detailed tasting notes, scores and suggested drinking dates see JancisRobinson.com. For international stockists see Wine-searcher.com.

Find out about our latest stories first — follow FT Weekend Magazine on X and FT Weekend on Instagram

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

古巴医生撤离委内瑞拉,重创哈瓦那关键收入来源

这个社会主义政权长期向海外派遣医务人员,将其作为获取外汇和提升软实力的关键手段。

一周展望:英国央行会给出利率走向的任何线索吗?

与此同时,市场预期欧洲央行将于本周四连续第五次把政策利率维持在2%不变。

法国推动公务员使用国产视频通话服务Visio

随着地缘政治形势不断变化,欧洲各国政府加大力度,从通讯应用和云服务商到卫星与人工智能,全面培育本土替代方案。

别担忧AI“就业末日”

AI尚未对就业产生显著冲击,而且有潜力创造更多新的空缺职位。

金银动荡在纽约钻石区引发“一片混乱”

贵金属的剧烈波动为曼哈顿珠宝商带来风险与丰厚回报。

车臣军阀的健康危机威胁到普京在该地区的布局

据称拉姆赞•卡德罗夫患病,而其最可能的继承人也身受重伤,这使克里姆林宫的接班策略面临风险。
设置字号×
最小
较小
默认
较大
最大
分享×